Key Takeaways
- Purpose‑built retail and ecommerce accounting services, delivered as a white‑label extension of your firm, so you scale capacity without adding in‑house headcount.
- Unified omni‑channel bookkeeping across Shopify, Amazon, Walmart, Etsy, and POS, with clean mapping of payouts, fees, refunds, and chargebacks into your GL.
- SKU‑level COGS and inventory accounting that supports FIFO or weighted average to deliver accurate product margins and audit‑ready closes.
- Sales tax workflows that support multi‑state and Canadian compliance, with tools like TaxJar or Avalara integrated into filing calendars and nexus reviews.
- End‑to‑end support from bookkeeping and reconciliations to payroll, AP/AR, and tax preparation, including federal, state, and multi‑state returns.
Why CPA and EA Firms Choose Accountably For Retail and Ecommerce
You need a partner that understands volume, seasonality, and channel complexity. Accountably embeds trained offshore teams into your workflow, under your brand, to standardize how orders, fees, and COGS flow from marketplaces into your ledger. We help you shorten closes, reduce rework, and give clients the clarity they need to price, purchase, and plan.
Who We Support
- CPA firms and EAs serving DTC brands, Amazon FBA sellers, marketplace hybrids, and brick‑and‑mortar retailers with POS.
- Accounting practices that want repeatable ecommerce accounting and tax services without building a full internal team.
- Firms that need white‑label back office capacity for busy seasons, multi‑entity consolidations, or rapid client growth.
How We Plug In
- We operate under your firm’s security and review controls, following IRS, GAAP, and SOC 2 certified processes for data handling.
- We integrate the client’s channels and processors, then create a single source of truth for sales, fees, and inventory activity.
- We prepare audit‑ready workpapers and tax‑ready schedules that fit your review and filing cadence.
“Your clients want answers in days, not weeks. When payouts, fees, and COGS flow into one clean ledger, your team spends time on advice, not detective work.”
Omni‑Channel Finance, Unified
A great retail and ecommerce accounting foundation starts with clean data. We consolidate transactions from Shopify, Amazon, Walmart, Etsy, and POS systems. We normalize high‑volume orders, map refunds and chargebacks, and post per‑order fees so revenue and margin stay aligned. With inventory and COGS synced at the SKU level, you see what is selling, what it actually costs, and where margin is drifting.
Seamless Integrations Across Channels and Processors
- Native connections for Shopify, Amazon, Walmart, Etsy, Stripe, PayPal, and Adyen, routed to a single ledger.
- Payout mapping that ties net deposits back to gross sales, marketplace fees, shipping reimbursements, and returns, reducing revenue misstatements.
- Channel‑level P&Ls that support decisions on pricing, ad spend, promotions, and purchasing.
Unified Channel Syncing
We tie the sales stack together so every sale, fee, refund, and chargeback reconciles without manual copy‑paste. Our data‑first setup maps gross sales, platform fees, shipping, discounts, and refunds per channel, then aligns them to bank deposits and platform payouts. That eliminates double counting and keeps revenue recognition consistent with GAAP. We extend the same rigor to inventory. Whether stock sits in FBA, a 3PL, dropship, or stores, we maintain SKU‑level costs so you can see margin and sell‑through in real time. Workflows flag missed refunds, held disbursements, and other exceptions, which shortens the month‑end scramble.
Automated Payout Reconciliation
With channels and processors flowing into one ledger, automated payout reconciliation closes the loop. We map platform deposits from Shopify, Amazon, and Etsy to gross sales, refunds, chargebacks, and fees, then post clean GL entries. We pull per‑order marketplace commissions, fulfillment fees, and processor costs from Stripe and PayPal, which protects margins from hidden leakage. Inventory adjustments and SKU‑level COGS are aligned to fulfillment events, including FBA, so cost hits when the sale is recognized. Dashboards surface mismatched deposits, reserves, and delayed disbursements, and rules remove repeat work. Your team reviews the results, not the raw files.
Service Highlights For Retail, Ecommerce, and CPG
- Omni‑channel bookkeeping that consolidates sales, fees, refunds, chargebacks, and gift cards.
- Merchant fee accuracy that allocates bundled deductions to the right expense or contra‑revenue accounts.
- SKU‑level COGS and inventory accounting with FIFO or weighted average, posted daily to the GL.
- Live dashboards that show channel profitability, cash flow, days inventory outstanding, and restock signals.
- Sales tax workflows, including multi‑state registrations, marketplace facilitator rules, and Canadian GST/HST plus provincial taxes.
- White‑label delivery, IRS‑aligned procedures, GAAP‑compliant reporting, and SOC 2 certified processes.
- Back office support for payroll, AP, AR, reconciliations, and audit‑ready workpapers, so your reviewers can move faster.
Real‑Time Visibility Into Sales, COGS, and Inventory
Ecommerce margins can shift overnight. Clear visibility helps your clients adjust price, pause ad spend, or reorder before problems compound. We connect sales channels, payment processors, inventory systems, and the GL, then give you finance views that update as orders post.
SKU‑Level Margin Tracking
We calculate margin per SKU using net revenue, including discounts, refunds, and promotions, then subtract landed cost, fulfillment, and platform fees. Because costs are tracked at the SKU level, you see true product profitability across channels. Use these views to identify negative‑margin items, reallocate ad budgets, and negotiate with suppliers. We set up scheduled variance reports that catch misstatements and aging inventory before it becomes a write‑down.
Automated COGS Recognition
Waiting for month‑end accruals hides risk. We configure COGS automation so cost posts when the sale is recognized, following FIFO or weighted average policies you define. We align units and cost layers to orders in Shopify, Amazon, Walmart, and Etsy, and we split processor activity from Stripe and PayPal into the correct GL buckets. The result is timely gross margin by SKU and channel, with fewer surprises at close.
Live Inventory Dashboards
Inventory data can live in five places, so we centralize it. POS, Shopify, Amazon, Walmart, and 3PL feeds sync into a single dashboard that shows on‑hand, in‑transit, and available‑to‑sell. You set safety stock rules, for example 30 days of cover, and the system flags items that need a PO. We post daily inventory valuation entries and track DIO, sell‑through, aging, and SKU contribution margin. These signals guide ad spend, pricing, and purchasing, and they keep cash focused on the right SKUs.
Automated Reconciliations and Merchant Fee Accuracy
Clean reconciliation is a margin safeguard. We automate daily matching between Shopify, Amazon, Stripe, and PayPal payouts and the bank, then map each line to gross sales, fees, refunds, discounts, and chargebacks. Cost and revenue stay in sync, which supports accurate MTD and YTD views.
Control focus | What you gain |
Line‑level mapping | Accurate margins |
Fee allocation rules | Clean GL coding |
Order‑bank sync | Timely accruals |
Exception alerts | Fewer surprises |
SKU linkage | Profit clarity |
Rules convert bundled deductions into precise expense or contra‑revenue entries. Exception workflows call out timing gaps, processor holds, reserve releases, and mismatches that distort cash forecasts. Your reviewers start with a tidy reconciliation, not a hunt through CSVs.
Sales Tax Compliance Across the U.S. and Canada
- Sales tax is the next risk vector. You need clarity on where clients have nexus, who is responsible for collection, and whether filings match what was collected by channel.
- Sales tax compliance improves when nexus reviews, collection rules, and reconciliations are part of your month‑end ritual, not a once‑a‑year scramble.
Nexus, Facilitator Rules, and Product Taxability
- We maintain a state‑by‑state view of economic and physical nexus and track marketplace facilitator responsibilities by platform.
- We reconcile what was collected to what was filed, by jurisdiction and channel, and we flag gaps tied to product taxability, for example apparel, food, or digital items.
- We document policies in workpapers so reviewers can approve filings quickly, and so audits start with clean support.
Operational Cadence and Tooling
- Integrations with TaxJar or Avalara provide rate accuracy, multi‑jurisdiction reporting, and filing calendars.
- Quarterly nexus reviews keep exposure current when channels expand or volumes change.
- Filing calendars, signoffs, and document repositories make handoffs clean between your preparers and reviewers.
Canada Coverage
For Canadian sellers, we support GST/HST registration when required and manage provincial taxes like PST or QST when applicable. We document collection responsibilities by channel, then reconcile filings to collections so exposure is clear to your reviewers and clients.
White‑Label Back Office, Built For Review
We build the back office your team wants to review, not rebuild.
- Payroll, with accurate tax withholdings, multi‑state wage reporting, and support for hourly fulfillment teams, salaried staff, and contractors.
- Accounts payable, with PO matching, vendor coding, and scheduled payments that protect cash while keeping approvals tight.
- Accounts receivable, with disciplined application of payouts, chargebacks, and refunds, plus B2B terms where needed to reduce DSO.
- Audit‑ready workpapers, including revenue recognition memos, inventory valuation support, and tax‑ready schedules that fit your firm’s methodology.
Security, Scalability, and Predictable Pricing
Your clients trust you with sensitive data. Accountably operates with SOC 2 certified processes for data handling, and we follow least‑privilege access, encryption in transit and at rest, and documented incident procedures. We align to your firm’s review steps and grant access only to the people who need it.
Security Controls
- SOC 2 certified processes, documented change management, and role‑based permissions.
- Secure connections to accounting systems and commerce platforms, with credential handling that matches your firm’s policies.
- Regular backups and clear audit trails so reviewers can trace entries back to source data.
Elastic Capacity For Busy Seasons
Retail and ecommerce do not move in straight lines. We scale staffing during product drops, peak seasons, and big marketplace pushes, then return to steady state. Your clients get continuity, your partners avoid burnout, and your SLAs stay intact.
Predictable Monthly Pricing
We deliver work on fixed monthly tiers that match scope, for example reconciliations, inventory COGS, AP/AR, payroll, and tax preparation. You get a clear estimate before we start, and we review scope any time channels, volumes, or filings change.
Tax Preparation and Filings We Support
Your firm leads strategy and review. We handle the heavy lift and prepare filings you can sign off on with confidence.
- Federal, state, and multi‑state income tax returns, including 1040, 1065, 1120, 1120‑S, 1041, and 990.
- Sales and use tax registrations and filings across U.S. states and Canadian provinces, aligned to marketplace facilitator rules.
- Payroll tax filings and year‑end forms.
- Property tax filings, business license renewals, and local filings as needed.
- Audit‑ready workpapers and schedules, built to your templates.
How We Work With Your Firm
- Discovery and scoping, we review channels, processors, inventory flows, tax exposure, systems, and close cadence.
- Playbook and integrations, we map payouts and fees, set COGS and inventory policies, and connect TaxJar or Avalara when needed.
- White‑label delivery, our offshore team executes under your brand, prepares reconciliations and workpapers, and communicates in your channels.
- Review and finalize, your reviewers sign off, we file where authorized, and we update the playbook after each close.
- Ongoing optimization, dashboards, variance reports, and quarterly tax exposure reviews keep the environment healthy.
FAQs
How does Accountably work as a white‑label partner for ecommerce clients?
We integrate your client’s sales channels, processors, and inventory tools into a single ledger. Our team handles daily bookkeeping, reconciliations, inventory COGS, sales tax workflows, payroll, and AP/AR under your brand. You keep control of advice and review, we keep the data clean and tax‑ready.
Can you support multi‑entity sellers and consolidations?
Yes. We map intercompany activity, manage eliminations, and standardize SKU and channel coding so consolidated reporting is clean. We prepare workpapers that make reviewer approvals faster.
What sales tax coverage do you provide?
We support registrations and filings across U.S. states and Canadian provinces. We document marketplace facilitator responsibilities, run nexus reviews, and reconcile collections to filings, then prepare returns for your approval.
Which systems do you integrate with most often?
Shopify, Amazon, Walmart, Etsy, Stripe, PayPal, and leading inventory tools. We work in NetSuite or QuickBooks Online, and we connect tax engines like TaxJar or Avalara when they fit the client’s profile.
Do you follow GAAP and IRS rules for ecommerce accounting?
Yes. We set up revenue recognition and inventory valuation in line with GAAP, we support cash basis where appropriate, and we prepare tax‑ready schedules that align to IRS requirements. Our processes operate under SOC 2 certified controls.
Call To Action
If your firm supports retail, ecommerce, or CPG brands and you want a cleaner close, steadier capacity, and compliant sales tax and inventory accounting, we are ready to help.
- Book a discovery call with Accountably.
- Send a sample payout file or inventory report, we will show you how it maps into a single source of truth.
- Get a clear scope and a predictable monthly plan.
With Accountably, you keep the client relationship and the strategic guidance, we bring the trained offshore team, the workflows, and the audit‑ready outputs that make your firm faster and your clients confident.
About Accountably
Accountably partners with CPA firms, Enrolled Agents, and accounting practices across the U.S. to deliver expert offshore staffing, taxation support, and white‑label back‑office solutions. Our teams operate with IRS compliance, GAAP standards, cash basis accounting when required, and SOC 2 certified processes. From federal, state, and multi‑state tax returns to property tax, payroll tax, reconciliations, and audit‑ready workpapers, we help your firm scale, reduce costs, and spend more time on advisory and growth.
