This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. For more information on how we handle your personal data, please see our Privacy Policy.
Essential Cookies
Essential cookies enable basic functions and are necessary for the proper function of the website.
Checklist progress
Our IRS form guides let you tick off checklist items. Your browser saves those ticks in its local storage, which works much like a cookie, so they are still there when you come back. This information stays in your browser and is not sent to us.
| Name | Description | Duration |
|---|---|---|
| Remembers which items you have ticked on a checklist in one of our IRS form guides. One entry is saved for each checklist you use. | Until you clear it |
Statistics Cookies
Statistics cookies help us understand how visitors use our website.
Google Tag Manager
Google Tag Manager loads the analytics tools in this section and the advertising tools listed under Marketing Cookies. Google states that, apart from standard server logs and aggregated data about how tags fire, Tag Manager does not collect, retain, or share information about visitors. The cookies listed on this page are set by the tools it loads. You can turn off our analytics and advertising tags for your browser by choosing Decline on our cookie notice.
Google Analytics 4
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
| Name | Description | Duration |
|---|---|---|
| Used to distinguish users. | 2 years | |
| Used to keep track of your current visit (session state). | 2 years |
Microsoft Clarity
Clarity is a web analytics service that tracks and reports website traffic. Microsoft's published cookie list does not state how long each of these cookies lasts.
| Name | Description | Duration |
|---|---|---|
| Persists the Clarity user ID and preferences, unique to our site. | Not stated | |
| Connects multiple page views by a user into a single Clarity session recording. | Not stated | |
| Identifies the first time Clarity saw this user on any site using Clarity. | Not stated | |
| Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID, so this is always set to 0. | Not stated | |
| Indicates whether to refresh MUID. | Not stated | |
| Identifies unique web browsers visiting Microsoft sites. Used for advertising, site analytics, and other operational purposes. | Not stated | |
| Used to synchronize the MUID across Microsoft domains. | Not stated |
Ahrefs Web Analytics
Ahrefs Web Analytics counts visits and shows which of our pages are viewed. Ahrefs states that it works without cookies or persistent identifiers and does not store raw IP addresses, so it sets no cookies on your device.
Cloudflare Web Analytics
Cloudflare, which delivers our website, gives us visit statistics through Cloudflare Web Analytics. Cloudflare states that it does not use any client-side state, such as cookies or local storage, to collect usage metrics.
Marketing Cookies
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Google Ads
Google Ads measures how our Google ads perform, including whether a visit that started with a click on one of our ads goes on to an action on our website.
| Name | Description | Duration |
|---|---|---|
| Used by Google Ads for advertising and ad measurement. | 90 days | |
| Stores information about the Google ad click that brought you to our website, so a later action can be credited to that ad. | 90 days |
Meta Pixel
The Meta Pixel helps us measure and show our ads on Meta's platforms, such as Facebook.
| Name | Description | Duration |
|---|---|---|
| Identifies your browser so Meta can provide advertising and site analytics services to us. | 90 days | |
| Stores the click ID when you arrive from one of our ads on Meta's platforms, for advertising and site analytics. | 90 days |
Reddit Pixel
The Reddit Pixel records page visits on our website so we can measure how our Reddit ads perform. See Reddit's privacy policy for how Reddit uses this information.
LinkedIn Insight Tag
The LinkedIn Insight Tag measures results from our LinkedIn ads, lets us show ads on LinkedIn to people who have visited our website, and reports on website traffic.
| Name | Description | Duration |
|---|---|---|
| Indirect identifier for LinkedIn members, used for conversion tracking, retargeting, and analytics. | 30 days | |
| Used to make a probabilistic match of a user's identity. | 90 days | |
| Browser identifier used to recognize devices that access LinkedIn and to detect abuse. | 1 year | |
| Used to help choose a data center. | 24 hours | |
| Used for LinkedIn Ads ID syncing. | 30 days | |
| Stores when a sync last took place with the lms_analytics cookie. | 30 days | |
| Used to identify LinkedIn members off LinkedIn for advertising. | 30 days | |
| Used to identify LinkedIn members off LinkedIn for analytics. | 30 days | |
| Used to remember your language setting on LinkedIn.com. | Session |
