Vertical analysis restates every line item on a single period’s financial statement as a percentage of one base figure taken from that same statement. On an income statement the base is total revenue, or net sales. On a balance sheet it is total assets. Stating the lines as proportions instead of amounts lets statements of different sizes, and the same statement in different periods, be compared on shape rather than on size. The same technique is also called common-size analysis, and a statement presented that way is a common-size statement.
The Formula and the Two Base Figures
One division, repeated down the column.
Vertical analysis percentage = (line item / base figure) x 100
Income statement base figure = total revenue, or net sales
Balance sheet base figure = total assets
The base figure is the one input the technique needs, and each statement supplies its own. An income statement takes its top line, because every cost and every subtotal below it is a claim on that same period’s sales. A balance sheet takes total assets, because that is the total the statement itself balances to, while the income statement carries no equivalent internal total, a difference worked through in balance sheet vs income statement. Reading one balance sheet at one date as a proportion of total assets is structurally the same move debt to asset ratio analysis makes on the liability side.
A Worked Common-Size Income Statement
Say a client’s books close a year on the amounts below. The lines run down the multi-step ladder, gross profit first and then operating income, whose order and content are set out in multi-step income statement.
Common-size income statement, one year
Amount Percent of net sales
Net sales 800,000 100.0%
Cost of goods sold 480,000 60.0%
Gross profit 320,000 40.0%
Operating expenses 240,000 30.0%
Operating income 80,000 10.0%
Interest expense 16,000 2.0%
Income before income tax expense 64,000 8.0%
Income tax expense 14,000 1.75%
Net income 50,000 6.25%
The right-hand column is the client’s margin set, read in one pass. Gross profit’s share of net sales is the gross margin, covered in gross profit; operating income’s share is operating margin; net income’s share is net profit margin. Each of those entries carries what its margin does and does not settle.
One margin never appears in that column. The contribution margin ratio requires costs sorted into variable and fixed, and the statement above groups them by function, cost of goods sold and then operating expenses, so the split it needs is not on the page.
Where the Common-Size Statement Lands in a Firm’s Work
In audit work it is typically a working paper rather than a presentation. Under generally accepted auditing standards, analytical procedures are evaluations of financial information through analysis of plausible relationships among both financial and nonfinancial data, and they also encompass such investigation, as is necessary, of identified fluctuations or relationships that are inconsistent with other relevant information or that differ from expected values by a significant amount (AICPA, AU-C 520, paragraph .04).
The standard names the exact comparison a common-size column makes easy. Analytical procedures include comparing the entity’s gross margin percentages with industry averages, or with other entities of comparable size in the same industry (AICPA, AU-C 520, paragraph .A2).
The standard also says which of those relationships tend to be the more predictable. Relationships involving income statement accounts tend to be more predictable than relationships involving only balance sheet accounts, because income statement accounts represent transactions over a period of time while balance sheet accounts represent amounts as of a point in time (AICPA, AU-C 520, paragraph .A10).
In close and compliance work the same column arrives earlier. Once a period’s trial balance is adjusted, dividing each revenue and expense line by net sales hands the preparer the client’s whole margin set before any ratio schedule is built.
Vertical Analysis Versus Horizontal Analysis
The two techniques read the same statements in different directions. Vertical analysis reads down one period’s statement and states each line against a base figure inside that same period. Horizontal analysis, also called trend analysis, reads across periods and states the change in one line item from one period to the next, in dollars or as a percentage of the earlier period.
So vertical tells you what the period’s shape is, and horizontal tells you what moved. They answer different questions off the same file, and neither substitutes for the other.
What Vertical Analysis Is Not
Vertical analysis is not a decomposition. DuPont analysis breaks one ratio into factors that multiply back to it, while vertical analysis restates every line against a common base.
Common Questions
Pick the statement and the period, identify its base figure, divide each line by that base, and state the result as a percentage. Nothing is added to the statement and no line is dropped, so the base line reads as the whole, and on an income statement each subtotal’s percentage is what survives after the percentages above it have come out.
Because amounts are not comparable across businesses and proportions are. Two firms of different sizes, or one client before and after a growth year, cannot be set side by side on dollars alone, and the common-size column takes size out of the comparison so what remains is a difference in the shape of the business. It also settles a question dollars cannot. A cost line can rise every year while its percentage holds, which says the cost grew with sales rather than out of line with them.
Accountably places trained offshore accountants and tax preparers inside US CPA and EA firms, and a trial task lets a firm’s own reviewer grade a real block of its close and analysis work before any client file depends on it.